Raleigh, NC — (SBWIRE) — 08/07/2007 — Breast implants for cosmetic augmentation first became available in the 1960’s and rapidly gained popularity in the 1970’s. By the 1980’s breast augmentation was the second most popular plastic surgery (after liposuction), and the motto seemed to be “the bigger the better”. The oversized implants seen everywhere in the popular media in the 80’s and 90’s clearly served to alter the public’s perception of what breasts are supposed to look like: large, taut and high. The kind of breasts that formerly appeared only in cartoons.
Today, breast augmentation is more popular than ever. According to the American Society of Plastic Surgeons (www.plasticsurgery.org), 329,000 breast augmentation surgeries were performed in 2006. This is an almost 30 percent increase from 2003. But reason is beginning to prevail again, and patients and the public are ‘rediscovering’ the fact that the aesthetic ideal for the female breast is soft, supple, much fuller in the lower than the upper pole, and in proportion to the rest of a woman’s figure.
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